Say it. Theo makes it.
These are the things you can ask Theo for, in your own words. Every one of them runs today, on your own API keys.
Start something
Nothing but an idea to work from. Theo sets the direction, then makes the images.
- Images generate and edit on Google Gemini, running on your own key
- A set shares one look because Theo writes the art direction first
- A recurring character is saved to your element library and reused by name
- Create a content set for my brand: five visuals that share one look and feel
- Make one hero image for my product, shot like a still from a film
- I'll describe my brand in two sentences: show me three visual directions I could own
- Design a recurring character for my brand and show them in three different moments
Bring what you have
Start from your own material. A reference image, a product photo, your brand guide.
- Reference images steer the look of everything that follows
- Your brand guide is read once and grounds everything that follows
- A product photo can be re-lit and re-staged without losing the product
- Here's a reference image: build a set of visuals that match this look
- I'll upload my brand guide: ground everything you make in it
- Take this product photo and place it in three completely different worlds
Put it in motion
Turn a still into a clip, or plan a whole film shot by shot.
- Video runs on Veo and Runway, on your own keys
- A storyboard comes first, so you can change a shot before it renders
- Cast and look carry between clips, so the film holds together
- Captions and motion overlays are timed to the clip
- Turn my favorite still into a short cinematic clip
- I have a script: plan it as a multi-clip film with a consistent cast and look
- Make a 3-clip product film with matching light and color across every shot
- Add animated captions or a motion overlay to one of my clips
Sound and cut
Give the film a voice, a bed of music, and an edit that lands.
- Voice-over and sound effects run on ElevenLabs, on your own key
- You pick the tone and Theo writes the read
- The final cut arrives with transitions and music ducked under the voice
- Give my film a voice-over: I'll pick the tone, you write the read
- Add a music bed that fits the mood of my clips
- Assemble my clips into a final cut with clean transitions
Play and push
The same idea, taken further. Change the light, the mood, the format, the medium.
- Ask in camera language: focal length, hour of day, depth of field
- Aspect ratio is set per generation: square, vertical, or wide
- Ask for a print piece and Theo brings the copy craft with it
- Theo can research on the web when a request needs a fact
- Show me the same concept three ways: safe, bold, and something no one's tried
- Make it moodier: golden hour, 85mm, shallow focus
- Adapt my best visual into every format I need: square, vertical, wide
- I need a print piece with a headline and my logo: bring the copy craft
Start a project, or bring work to review
Everything above happens inside a creative project. When you already have a piece and want an opinion on it, open a visual review instead.
A creative project
The open workspace. You talk, Theo directs and makes, and everything you generate stays in one place.
- Say what you want in one sentence, or paste a brief
- Theo sets the art direction before anything is generated
- A review pass raises the work before it reaches you
- Images, clips, audio and references stay in the project
A visual review
Bring a piece you already have. Theo reads it the way an art director would and answers with specific notes.
- Upload an image or paste a link
- Hierarchy, type, color and composition all get read
- Your brand guide is the reference when you have one
- Notes come back specific, not vague
Today, everything runs on your own API keys
Connect Google Gemini and Veo, Runway, OpenAI, Grok, and ElevenLabs. Those providers bill you for generation directly, and your work stays yours.
Start with one sentence
Dear Theo is opening in waves. Join the waitlist and bring the first thing you want made.