Building the future of creative work
Dear Theo is a creative studio run by AI. One creative director, a team of specialist agents, and a simple promise: bring a brief, leave with finished work.
Making a campaign means juggling a dozen tools and models — one for ideas, another for images, another for video, another for voice — and stitching the results together by hand.
Dear Theo puts a creative director in charge of that work. Theo reads your brief, delegates to specialist agents — strategy, art direction, review — and brings back finished ads, storyboards, video, and sound. You steer; the agents do the production.
You bring your own models and API keys, you see what every run costs, and your work stays yours. No lock-in, no black box.
Bring the brief. Leave with the campaign.
The principles behind every decision
Amplify, don't replace
AI should carry the production, not the taste. Dear Theo handles the heavy lifting so your team keeps its time for strategy, judgment, and the calls only people should make.
A director, not a chatbot
One generalist model guesses. Dear Theo runs a team — strategy, art direction, review — each agent doing the one thing it does best, coordinated by a director that keeps the work coherent.
Built for creative teams
Ad agencies, in-house marketing, content creators, and solo founders. Every workflow is shaped around how creative work actually gets made — not generic productivity.
Transparent and yours
Bring your own model keys and pay providers directly. See what each run costs before you commit. Your briefs, references, and finished work stay yours.
The work matters more than the metrics
Specialist agents, not one generalist.
Finished films and stills, not just ideas.
Your own models, your own API keys.
Your content stays yours, always.