Free to start. Fair when you scale.
Every feature is free when you bring your own API keys. Upgrade when you want us to run the models for you — and pay only for what you generate.
- Every feature included — creative, video, motion, and audio.
- Bring your own API keys: Gemini, OpenAI, Grok, Runway, ElevenLabs.
- 5 GB of storage included.
- You pay your model providers directly — we run zero paid inference.
Storage is the only thing Free ever pays for, and only beyond 5 GB. Storage means the generated images, video, and audio you keep.
Prices are early-access proposals and may change before billing launches.
One credit, one honest slice of cost
Credits meter media generation only. Every image, video, and audio render costs a fixed number of credits tied directly to what the model costs us — so what you spend tracks real renders, not abstract tokens. Text, strategy, and review don't burn credits.
| Generation | Credits |
|---|---|
| Image · 1K | 2 credits |
| Image · 2K | 7 credits |
| Image · 4K | 12 credits |
| Video · fast, 720p | 5 credits / sec |
| Video · fast, 1080p | 6 credits / sec |
| Video · standard, 720p / 1080p | 20 credits / sec |
| Video · standard, 4K | 30 credits / sec |
| Voice-over | 5 credits / 1,000 chars |
| Sound effects | 6 credits / min |
| Music | 8 credits / min |
Questions about pricing
Credits are how we meter media generation. Every image, video, or audio render costs a set number of credits tied directly to what the underlying model costs us — so credits track real renders, not abstract tokens. Your Pro plan includes 1,000 credits a month; text, strategy, and review work don't spend any.
On Free you connect your own API keys — Gemini, OpenAI, Grok, Runway, ElevenLabs — and pay those providers directly for what you generate. We run zero paid inference on your behalf, so there is nothing for us to bill. Every feature is included.
Storage is the generated images, video, and audio you choose to keep. Free includes 5 GB, which is the only thing a Free plan is ever charged for — and only if you go beyond the included amount. Drafts you don't keep don't count.
It doesn't yet. Dear Theo is in early access and there is no billing system — every plan links to the waitlist. The figures here are proposals we're sharing early, and they may change before billing launches.
Yes. When billing opens you'll be able to move between Free, Pro, and Teams as your needs change — start on Free with your own keys, upgrade to Pro when you'd rather we run the models, and add Teams when you need a shared credit pool and collaboration.