Free to start. Fair when you scale.
Every feature is free when you bring your own API keys. Upgrade when you want us to run the models for you, and pay only for what you generate.
- Every feature included: creative, video, motion, and audio.
- Bring your own API keys: Gemini, OpenAI, Grok, Runway, ElevenLabs.
- 5 GB of storage included.
- You pay your model providers directly. We run zero paid inference.
Storage covers everything your organization keeps in Dear Theo: generated images, video, and audio, plus uploads and references. At 5 GB, uploads and new generations pause until you free up space.
Join the waitlistbilled annually · $39/mo month-to-month
- 1,000 credits every month.
- We run the models on our keys. No API keys required.
- Bring your own keys anytime; still supported.
- Credits meter media generation only.
- Everything in Free.
Prices are early-access proposals and may change before billing launches.
One credit, one honest slice of cost
Credits meter media generation only. Every image, video, and audio render costs a fixed number of credits tied directly to what the model costs us, so what you spend tracks real renders, not abstract tokens. Chat, direction notes, and review don't burn credits.
| Generation | Credits |
|---|---|
| Image · 1K | 2 credits |
| Image · 2K | 7 credits |
| Image · 4K | 12 credits |
| Video · fast, 720p | 5 credits / sec |
| Video · fast, 1080p | 6 credits / sec |
| Video · standard, 720p / 1080p | 20 credits / sec |
| Video · standard, 4K | 30 credits / sec |
| Voice-over | 5 credits / 1,000 chars |
| Sound effects | 6 credits / min |
| Music | 8 credits / min |
Questions about pricing
Credits are how we meter media generation. Every image, video, or audio render costs a set number of credits tied directly to what the underlying model costs us, so credits track real renders, not abstract tokens. Your Pro plan includes 1,000 credits a month; chat, direction notes, and review don't spend any.
On Free you connect your own API keys (Gemini, OpenAI, Grok, Runway, ElevenLabs) and pay those providers directly for what you generate. We run zero paid inference on your behalf, so there is nothing for us to bill. Every feature is included.
Storage is everything your organization keeps in Dear Theo: the images, video, and audio you generate, plus your uploads and references. Free includes 5 GB. When you reach it, uploads and new generations pause until you free up space by deleting projects or references.
It doesn't yet. Dear Theo is in early access and there is no billing system, so every plan links to the waitlist. The figures here are proposals we're sharing early, and they may change before billing launches.
Yes. When billing opens you'll be able to move between Free and Pro whenever you want. Start on Free with your own keys, and switch to Pro when you'd rather we run the models for you. Both plans include every feature.
Join the early-access waitlist
No billing exists yet. Get on the list and you'll be first in when your place opens.