Your vision, produced.
Theo is your AI creative director. Say what you want in one sentence and Theo makes it: content sets that share one look, film with a consistent cast and color, voice, music, and a clean final cut. All on your own model keys.
Early access, opening in waves · Bring your own model keys
One quiet morning in three warm frames: the pour, the cradle, the first sip.
Say it. Theo makes it.
Every line below is something you can say to Theo today. Start a creative project, or bring one image for a visual review. Generation runs on your own model keys.
A content set from one sentence
Describe the brand in two sentences and get a content set that shares one look, a single hero image, three visual directions to choose from, or a character who comes back in the next piece.
YouCreate a content set for my brand: five visuals that share one look and feel
Your reference is the brief
Upload a product photo, a reference image, or your whole brand guide. Theo reads it and grounds what comes next in it, so the look you already own is the look you get.
YouHere's a reference image: build a set of visuals that match this look
Stills become film
One clip from a still, or a multi-clip film where the cast, the light, and the color hold from shot to shot. Gemini Omni and Runway handle the render.
YouI have a script: plan it as a multi-clip film with a consistent cast and look
Voice, music, final cut
A voice-over in the tone you pick, a music bed under it, sound effects, and a final cut with clean transitions and the music ducked where the voice lands.
YouGive my film a voice-over: I'll pick the tone, you write the read
Three ways, then the one
Ask for the same idea three ways and keep one. Push a frame moodier, ask for it square, vertical, or wide, or ask for a print piece with a headline and your logo.
YouShow me the same concept three ways: safe, bold, and something no one's tried
The best models, orchestrated for you
Theo routes each task to the model that does it best, and you can bring your own keys on every plan.
Gen AI adoption in marketing and advertising
Volume went up almost everywhere. Quality did not follow, and that gap is where the work gets lost.
of marketers call generative AI a key tool in creative development
report higher creative volume because of it
report a significant improvement in quality
Source: WARC / TikTok, “The New Creative Advantage” (Jul 2026)
A separate study
of advertisers already use generative AI for social ads.
The trend
of advertisers now use generative AI in their ads, up from ~55% in early 2025.
Theo's review pass exists for the half that never got better.
higher CTR on Meta with AI-generated creative
purchase intent when content is perceived as AI-made
premium perception when content is perceived as AI-made
of consumers become less engaged when they suspect copy was written with AI
of Gen Z would lose trust in a favorite brand that used AI for most of its marketing
of ad executives believe Gen Z and millennials feel positive about AI ads; only 45% actually do
Built for the people making the work
Brands and in-house teams
On-brand work on demand, without waiting for a production window.
Creators and filmmakers
Ship more film, with more craft, on your own schedule.
Founders and small teams
A whole creative studio, without the headcount.
Studios and agencies
Show more directions in a pitch without adding a production day.
Three parts, one workflow
Bring the context, put the studio to work, and take away finished, exportable work.
Your workspace
Say what you want and steer it from there. One conversation, from the first idea to the final cut.
Everything that shapes it
Brand guides, reference images, and reusable elements (characters, styles, logos) stay in the room and shape what comes next.
Finished, exportable work
Stills, film, voice, and the assembled cut come back production-ready. Keep the best, cut it together, take it with you.
Free with your keys. Fair when you scale.
Every feature is free when you bring your own API keys. Upgrade to run the models on ours, and pay only for what you generate.
Questions, answered plainly
An AI-native creative studio. Theo is your AI creative director: you say what you want in one sentence, and Theo makes it, from the first image to the final cut, on your own model keys.
Five kinds of thing. Start something: a content set that shares one look, a hero image, visual directions, a recurring character. Bring what you have: a reference image or your brand guide, and everything after it is grounded in it. Put it in motion: one clip from a still, or a multi-clip film with a consistent cast and color. Sound and cut: voice-over, a music bed, sound effects, a final cut with clean transitions. Play and push: the same idea three ways, a moodier frame, a square or vertical version, or a print piece with a headline and your logo.
Google Gemini, Runway, OpenAI, ElevenLabs, and Grok, with more on the way. Theo routes each task to the model that does it best. You can also bring your own API keys on every plan.
Yes, on every plan. Connect your own provider accounts and generation runs on your keys and your billing. Your credentials are encrypted and never shared. Prefer us to run the models? A credit-based plan is coming for that.
You do. Your briefs, brand docs, references, and generated work stay yours and scoped to your account. We don't train on your content.
Early access is opening in waves. Join the waitlist and we'll let you in as soon as your place opens. Nothing to pay to reserve your spot.
Put the studio to work.
Dear Theo is opening in waves. Leave your email and we'll let you in the moment your place opens.