TDear Theo,
AI-native creative studio

Your vision, produced.

Theo is your AI creative director. Brief him once and a team of specialist agents — strategy, art direction, copy, review — turns it into finished campaigns: ads, storyboards, video with consistent characters, motion graphics, voice and soundtrack.

Early access, opening in waves · Bring your own model keys

The team on your brief

One director, a studio of specialists

Theo reads the brief, sets the direction, and hands each part to the agent built for it — the way a real creative team works.

T
Creative director
Theo

Reads the brief, sets the direction, and orchestrates the team from first idea to final cut.

Strategy
The strategist

Frames the tension and the idea worth making.

Art direction
The art director

Sets the look, the frame, and the visual system.

Copy
The copywriter

Finds the line and writes to every format.

Review
The reviewer

Pressure-tests each draft before it reaches you.

The product

A workspace that works like a studio

Not a chat box. A place where specialist agents collaborate on the brief while you stay the director.

The workspace

One project, from brief to final cut

Brief Theo in plain language. Concepts, copy, stills, and film arrive in the same project — kept, pinned, and filed beside the references that shaped them.

  • Brief in plain language, no prompt-craft
  • Outputs and references side by side
  • Every revision tracked in one place
deartheo.app/works/morning-ritual
Creative IdeationRunning
Dear Theo — a three-scene morning-ritual film for Ember & Oak, our small-batch coffee. Warm, unhurried, vertical.
T
Theo · now

On it. Here's your morning ritual for Ember & Oak — three warm frames, graded for low golden light and shot vertical for 9:16. I've kept your reference stills in the project.

Sequence Film · 9:16Ember & Oak — Morning Ritual

One quiet morning in three warm frames — the pour, the cradle, the first sip.

1
2
3
12s9:16 · 3 clips
Brief Theo on your next campaign…
Multi-agent collaboration

Specialists, not one generalist

Strategy frames the tension. Art direction sets the look. Copy finds the line. Each agent hands off with full context, and a review pass refines the work before you ever see a draft.

  • A purpose-built agent for each craft
  • Context carried cleanly between handoffs
  • A review pass before anything reaches you
deartheo.app/works/morning-ritual/agents
Strategy
The morning cup isn't caffeine — it's the pause before the day. Sell the ritual, not the roast.
Art Director
Low golden light, steam catching the sun, hands close on warm ceramic. Vertical, unhurried, never clinical.
Copywriter
Endline: “The pour is the promise.” Five words, the whole ritual.
Finished output

Finished work, not just ideas

Storyboards, film, and stills come back production-ready. Generate variations, keep the takes that land, and assemble the cut without leaving the project.

  • Storyboards with shot-by-shot direction
  • Generated film and stills you can iterate on
  • Keep, pin, and assemble the final cut
deartheo.app/works/morning-ritual/storyboard

Sequence film · 9:16 · 12s

Ember & Oak — Morning Ritual

One quiet morning, told in three warm frames — the pour, the cradle, the first sip.

12s9:163 clips4s avgSeed pinned
The board · left to rightScroll to scan
1 of 34sSelected

Steam lifts from a fresh pour as first light finds the counter.

TakesVeo 3.1
PlayKept
Dissolve · 0.5s
2 of 38s

Both hands cradle the cup; the kitchen warms from grey to gold.

TakesVeo 3.1
PlayKeep
Cut
3 of 38s

The first slow sip — a quiet exhale before the day begins.

TakesVeo 3.1
PlayKeep
What you can make

Eight workflows, one brief away

Every one of these is live today — not a roadmap. Start a project and put the studio to work.

Concept

Campaign ideation

Turn a brief into territories, concepts, and directions worth pursuing.

Ads

Ad creative with review

Headlines, copy, and art direction, refined by a premium review loop before you see them.

Film

Storyboards & multi-clip video

Shot-by-shot boards and stitched clips with continuity and consistent characters from your element library.

Motion

Motion graphics & text overlays

Animated titles, captions, and lower-thirds composited straight into the cut.

Sound

Voice-over, SFX & soundtrack

Generate narration, sound effects, and music, then mix them under the picture.

Docs

Ask your own documents

Upload your brand docs, ask them questions, and ground every concept in what your brand actually says.

Research

URL & inspiration analysis

Drop a link or a reference and Theo reads it, breaks it down, and folds it into the work.

Camera

Camera-language controls

Direct shots, angles, and movement in the language a real crew uses.

Under the hood

The best models, orchestrated for you

Theo routes each task to the model that does it best — and you can bring your own keys on every plan.

Google Gemini & VeoRunwayOpenAIGrokElevenLabs
Bring your own API keysMore models coming
Who it's for

Built for the people making the work

Ad agencies

Pitch more directions without adding a production day.

In-house marketing

On-brand campaigns, on demand, across every channel.

Creators & YouTubers

Ship more, higher-craft video on your own schedule.

Solo founders

A full creative bench, without the headcount.

How it works

Three parts, one workflow

Bring the context, put the studio to work, and take away finished, exportable work.

Studio

Your workspace

Brief Theo, watch the agents collaborate, and steer the work in one conversation.

References

Everything that shapes it

Brand docs, inspiration links, and reusable elements — characters, styles, logos — always in the room.

Output

Finished, exportable work

Concepts, stills, and film come back production-ready. Keep the best, assemble the cut, take it with you.

Pricing

Free with your keys. Fair when you scale.

Every feature is free when you bring your own API keys. Upgrade to run the models on ours — and pay only for what you generate.

FAQ

Questions, answered plainly

An AI-native creative studio. Theo is your AI creative director: you brief him once, and a team of specialist agents — strategy, art direction, copy, review — collaborates to produce finished campaigns, from concepts to film.

Each agent is built for one craft and reads the full context of your brief and references. Strategy frames the idea, art direction sets the look, copy writes the lines, and a review pass refines everything before it reaches you — so you direct instead of babysit.

Google Gemini and Veo, Runway, OpenAI, ElevenLabs, and Grok, with more on the way. Theo routes each task to the model that does it best. You can also bring your own API keys on every plan.

Yes, on every plan. Connect your own provider accounts and generation runs on your keys and your billing. Your credentials are encrypted and never shared. Prefer us to run the models? A credit-based plan is coming for that.

You do. Your briefs, brand docs, references, and generated work stay yours and scoped to your account. We don't train on your content.

Early access is opening in waves. Join the waitlist and we'll let you in as soon as your place opens — nothing to pay to reserve your spot.

Early access

Put the studio to work.

Dear Theo is opening in waves. Leave your email and we'll let you in the moment your place opens.

No spam — one email when your access opens.