AI-native creative studio
Develop, don't generate

Your vision, produced.

Theo is your AI creative director. Say what you want in one sentence and Theo makes it: content sets that share one look, film with a consistent cast and color, voice, music, and a clean final cut. All on your own model keys.

Early access, opening in waves · Bring your own model keys

What you can make

Say it. Theo makes it.

Every line below is something you can say to Theo today. Start a creative project, or bring one image for a visual review. Generation runs on your own model keys.

Continuity, observed

One brief, and everything after it still matches.

In a fictional Aven benchmark, one direction carried into every piece that followed: the same visual system, the same read on the brand, the same world.

Inside the workspace

The work stays connected

The selected piece sits beside the project library, the references, and the controls that shaped it. Switch themes and the interface screenshot follows.

Direction
Remove uncertainty at the exact moment someone needs a refill.
Visual system
One green route, one bottle, one open door, repeated until the city reads it as a sign.
Brand understanding
Aven acts as a practical urban ally, never a moral instructor.
Aven visuals inside the Dear Theo workspace

What stays connected

Project library

Uploaded references and generated work stay together beside the active direction.

Reusable references

Keep the visual choices that work and reuse them without rebuilding the context.

Storyboard handoff

For film work, carry the chosen direction into shot by shot planning.

Aven partner visual using the same green route and bottle language
Partner signal
Aven route visual connecting a refill bottle to an open venue
Route system
Observed frontier model baseline image for the Aven refill brief
Frontier model alone

The observed baseline made one polished refill image. In this run it did not carry a visual system into the pieces that came after it.

The difference is continuity.

Every piece keeps answering the same brief: one direction, one visual system, one read on the brand, instead of drifting into isolated ideas.

See the Aven case study

One observed run on a fictional, synthetic benchmark brief. This is not a universal model ranking.

Under the hood

The best models, orchestrated for you

Theo routes each task to the model that does it best, and you can bring your own keys on every plan.

Google Gemini & VeoRunwayOpenAIGrokElevenLabs
Bring your own API keysMore models coming
The data

Gen AI adoption in marketing and advertising

Volume went up almost everywhere. Quality did not follow, and that gap is where the work gets lost.

90%

of marketers call generative AI a key tool in creative development

88%

report higher creative volume because of it

45%

report a significant improvement in quality

Source: WARC / TikTok, “The New Creative Advantage” (Jul 2026)

A separate study
85%

of advertisers already use generative AI for social ads.

Source: IAB / Sonata, “The AI Ad Gap Widens” (Jan 2026)

The trend
90%

of advertisers now use generative AI in their ads, up from ~55% in early 2025.

Source: Digital Applied, “AI Ad Creative Benchmarks” (2026)

+12%

higher CTR on Meta with AI-generated creative

Source: Digital Applied, “AI Ad Creative Benchmarks” (2026)

−14%

purchase intent when content is perceived as AI-made

Source: Digital Applied, “AI Ad Creative Benchmarks” (2026)

−17%

premium perception when content is perceived as AI-made

Source: Digital Applied, “AI Ad Creative Benchmarks” (2026)

52%

of consumers become less engaged when they suspect copy was written with AI

Source: Bynder, AI vs. human content study (2024)

54%

of Gen Z would lose trust in a favorite brand that used AI for most of its marketing

Source: Fractl, US consumer survey (2026)

82%

of ad executives believe Gen Z and millennials feel positive about AI ads; only 45% actually do

Source: IAB / Sonata, “The AI Ad Gap Widens” (Jan 2026)

Theo's review pass exists for the half that never got better.

Who it's for

Built for the people making the work

Brands and in-house teams

On-brand work on demand, without waiting for a production window.

Creators and filmmakers

Ship more film, with more craft, on your own schedule.

Founders and small teams

A whole creative studio, without the headcount.

Studios and agencies

Show more directions in a pitch without adding a production day.

How it works

Three parts, one workflow

Bring the context, put the studio to work, and take away finished, exportable work.

Studio

Your workspace

Say what you want and steer it from there. One conversation, from the first idea to the final cut.

References

Everything that shapes it

Brand guides, reference images, and reusable elements (characters, styles, logos) stay in the room and shape what comes next.

Output

Finished, exportable work

Stills, film, voice, and the assembled cut come back production-ready. Keep the best, cut it together, take it with you.

Pricing

Free with your keys. Fair when you scale.

Every feature is free when you bring your own API keys. Upgrade to run the models on ours, and pay only for what you generate.

FAQ

Questions, answered plainly

An AI-native creative studio. Theo is your AI creative director: you say what you want in one sentence, and Theo makes it, from the first image to the final cut, on your own model keys.

Five kinds of thing. Start something: a content set that shares one look, a hero image, visual directions, a recurring character. Bring what you have: a reference image or your brand guide, and everything after it is grounded in it. Put it in motion: one clip from a still, or a multi-clip film with a consistent cast and color. Sound and cut: voice-over, a music bed, sound effects, a final cut with clean transitions. Play and push: the same idea three ways, a moodier frame, a square or vertical version, or a print piece with a headline and your logo.

Google Gemini and Veo, Runway, OpenAI, ElevenLabs, and Grok, with more on the way. Theo routes each task to the model that does it best. You can also bring your own API keys on every plan.

Yes, on every plan. Connect your own provider accounts and generation runs on your keys and your billing. Your credentials are encrypted and never shared. Prefer us to run the models? A credit-based plan is coming for that.

You do. Your briefs, brand docs, references, and generated work stay yours and scoped to your account. We don't train on your content.

Early access is opening in waves. Join the waitlist and we'll let you in as soon as your place opens. Nothing to pay to reserve your spot.

Early access

Put the studio to work.

Dear Theo is opening in waves. Leave your email and we'll let you in the moment your place opens.

No spam. One email when your access opens.