Every campaign begins with a letter.

Dear Theo is an AI operating system for creative agencies. You brief a studio of specialist agents — strategy, art direction, copy, compliance — and they collaborate to produce campaign concepts, films, and stills. It's named for Theo van Gogh, the brother who believed first: a partner in the work, not a tool.

Each agent is purpose-built for one craft and reads the full context of your brief and references. Strategy frames the tension, the Art Director sets the look, the Copywriter finds the line — handing off cleanly at each step. A creative review pass refines the work before it reaches you, so you direct rather than babysit.

You do. Your briefs, brand guides, references, and generated work stay yours and are scoped to your organization. We don't train on your content, and access is controlled per workspace. Enterprise plans add SSO, granular permissions, and private hosting options.

Dear Theo orchestrates leading language models for reasoning and writing, alongside best-in-class image and video models for stills and film. We map each task to the model that does it best, and keep that mapping current as the frontier moves — so you always get the strongest result without choosing models yourself.

Yes — on every tier. Connect your own provider account and keys, and generation runs on your terms and your billing relationship. Your credentials are encrypted and never shared. Prefer us to handle it? You can use our managed providers instead.

Early access is opening in waves, so there's nothing to pay yet. When your place opens, plans are billed per seat, monthly or annually — change tiers or seat counts whenever your team grows or a project wraps. If you bring your own models, model usage is billed by your provider; the Dear Theo seat is all you pay us.