Building the future of creative work
We're on a mission to transform how advertising agencies create—empowering talented creatives to focus on what they do best while AI handles the rest.
After years working at the intersection of technology and advertising, we saw a painful truth: the creative process was broken. Talented teams were drowning in coordination, losing briefs in email threads, and spending more time managing tools than making great work.
Meanwhile, the world's largest agency networks—WPP, Publicis, Omnicom—were spending $100M+ building internal AI systems to solve exactly this problem. What about everyone else? The 10,000+ agencies and in-house teams that can't afford custom development?
That's why we built Dear Theo. To democratize what the giants have for themselves. To give every creative team access to enterprise-grade AI intelligence without enterprise complexity or cost.
Great creative work shouldn't be limited to agencies that can afford $100M AI systems.
The principles that guide everything we build
Amplify, Don't Replace
AI should amplify human creativity, not replace it. We build tools that let creatives focus on what humans do best—strategic thinking, creative judgment, and making work that moves people.
Built for Agencies
We're not building generic productivity tools. Every feature, workflow, and agent is designed specifically for how advertising agencies work. We understand your process because we've lived it.
Obsessed with ROI
Every feature we ship must deliver measurable value. We're transparent about costs, show you exactly what each run costs, and ruthlessly prioritize what actually helps teams create better work faster.
Community First
We use community-maintained MCP servers instead of building everything ourselves. We contribute back. We support open standards. Rising tides lift all boats.
The work matters more than the metrics
Specialist agents, not one generalist.
Finished films and stills, not just ideas.
Your own models, your own API keys.
Your content stays yours, always.